November 24, 2011

Yo!


In case you haven't picked this up else where on the web or in the twittersphere, MTV have announced that they will be resurrecting Yo! MTV Raps for one night on the 4th Dec. The show will air on MTV2 at midnight (presumably that's US time?).

The show will be called Yo! MTV Raps Classic Cuts and will last 30 minutes. The original hosts (Dr Dre, Ed Lover and Fab 5 Freddy) will return as the shows presenters. Featured in the episode will be A Tribe Called Quest, Geto Boys and Ice Cube as the show looks back at a significant video from each artist during the golden era. There are a host of other artists from today's era also tipped to be making an appearance to.

Now when I first heard this news I was kind of excited at the prospect. It’s been so long since we’ve had a respectable TV series dedicated to hip hop that it’s long overdue. Then it dawned on me, not only is it a one-off episode, but it only lasts 30 minutes!!! In MTV terms, this equates to about 20 minutes (at the very most) of actual program as the station is always bloated with adverts.

Divide that 20 minutes between introductions, a couple of videos, (very) brief discussions with the artists and you’re done, episode over. Ed and Dre must be doing this purely for the love and nostalgia, because it sure isn’t going to make them much money.

20 mins!!!! C’mon MTV, if you’re making the effort to reunite the stars of the show and film another episode, then please make it worth it and at least make an hour long episode, or do a week long series. Ted Demme must be turning in his grave at this token gesture.

Oh well, I’ll reserve any further judgement until after the show. I had hoped the viewing figures would be high and MTV would see the sense in reviving one of its most significant achievements in the last 20 years. But then again, it wouldn’t work as a up to date version of the show would be littered with the Wayne’s, Jeezy’s and Drake’s of this world. So my proposal is for MTV to start re-running the old shows.

Mike Check

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